Target Markets and Target Audiences Can Be The Same. Try a hand at writing your own positioning statement for your personal brand. They can focus on a small group of customers who will be most likely to benefit from and enjoy their products. McDonalds is a chain of fast food restaurant and has a target market of students, professionals and employees who are in the age group of 8-45 years and belongs to low and middle-income groups who have a careless and easy-going personality. : Put all your energy into more profitable events that attract larger quantities of your target market. Makeup companies market nearly exclusively to women, companies that sell construction tools or automobile parts market nearly exclusively to men, cigarette companies used to market specifically to teenagers so that they could become lifetime customers, and so on. Here is a commercial example of Zara women 2016 collection, people in commercials are most likely to be their customers. The marketing platform might focus their marketing efforts around urban, city centers where their target … They can afford our gym, and are interested in staying fit and active. Maya's Artisan Jewelry. Market research can identify the extent and location of a particular target market. Example of How to Select a Target Market. Market Targeting Definition. A target market is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. They have the time and energy to be able to be an active customer at … Fast food restaurants normally cater to all people young and old who are looking for affordable meals cooked and prepared simply to satisfy their hunger. Your target market influences every section of your business plan. Louise 15. For example, if you sell lawnmowers and maintenance, only a certain portion of the population will actually be interested in your products. As you learn more about your customers, how you define your target market will probably change. In each of these examples, we have to rely on a educated guesswork. So, now that we’ve talked about how to begin identifying target markets for your business, let’s take a look at how some brands apply these principles to their marketing campaigns. Then, evaluate those markets using 7 variables. For this example, we will use a manufacturer of sports shoes who has identified four market segments, as … Step #1 – Identify 7 Potential Target Markets After identifying segmentation few segments are selected to reach target customers. Age – The target market can be on the basis of age. Do it well as soon as you can, and keep reviewing and refreshing as you go along. Target-market sentence examples. By Susan Chritton . Using the list of evaluation/assessment points, let’s review how a firm would evaluate three different market segments. Target Market Analysis Examples & Templates. An example of geographic segmentation may be the luxury car company choosing to target customers who live in warm climates where vehicles don’t need to be equipped for snowy weather. Target Market Examples As you can probably imagine, target markets for some items and products are relatively easy to identify. 7. They are either shopping for themselves or for their children. A market is segmented using age, gender, income, education, lifecycle, social status, social class and many more. 1. 0. She has no issue wearing a : The first five episodes on DVD are in a package that does not seem quite sure of its target market. Your target market could change over time. How Your Target Market Influences Your Business Plan. Young people may be the expected end user, but the primary audience is actually the moms who will be making the choice for which laptop to send with their kids to school. Businesses, however, are divided into various genres which indicate different target markets also. These customers are out of school but are not yet making large salaries at the jobs they have. A target market is a subset of the total market for a product or service. In your analysis, always remember that no business includes everyone as its target market.Thus, be precise in distinguishing your potential customers. Market Segmentation. Tina Phillips 13. Target Market Examples Target Market of Restaurant. Your statement gathers information from the research you have done on your target market and asks you to think about how you want to position yourself. In the example below, the market is split into four main segments both in terms of number of customers and percentage of the total target market. The holy grail for any magazine is hitting your target market bang on the nail. A full target market analysis is a multi-page document complete with research, sources, charts and graphs explaining and supporting why a company's product or service will succeed in the marketplace. Assemble focus groups: Get feedback from a small group of consumers who fit your ideal customer profile via Q&A sessions and group discussions. 0. There's really only one answer to that question: because your target market or audience is in New York. However, the power of finding your niche remains. Develop a Target Market Positioning Statement. A target market is a specific group of people that you have determined to be part of your customer base. When attempting to select a target market for real estate, for both my clients and for my business, I advocate a three-step process. Psychographic segmentation divides the target market based on … So, lets’ begin the journey with Zara and see their tactics. Finally, analyze the results and narrow down to 1 or 2 target markets. 5. Your target consumers are those who are most likely to buy from you Jcreationzs 9. For example, a lawn care service may want to focus its marketing efforts on a particular town or subdivision inhabited by a high percentage of older residents. : The same bored target market that reduced irony to a one-liner gave the movie 'cultural icon' status. And a target market broadly describes B2C or B2B consumers who care about your product or service and, under the right conditions, are most likely to spend money with your company. Examples of a Target Market. For example, a brand that sells day planners may decide to focus on a smaller, specific target market. If you are a new business, researching your competition can help you determine what your competitors have found to be the best market segments to serve. 2+ Target Market Worksheet Examples – PDF, Word Every kind of business has their own target market that they cater to. The secondary target market is the next market that most appeals to the company for its promise and potential. Examples of Target Market Profiles. Define your target market early and revise as needed. Conduct interviews: Talk to consumers who might fit in your target market. Through market segmentation, brands get more specific about their target market. On the other hand, if you aim for a target market, you can reach potential buyers by customizing your marketing message and placing it … Sample Target Market Descriptions. Before we describe how to define your target market using target market examples for a restaurant, you’ll need to know a little about how your target market will influence the development of your business plan. A small business's target market is the group of people it targets with advertising. 0. You might do business in an area with several big … While The Limited’s target audience definition has remained effective for 40 years, that won’t be true for all companies. ; Gender – Taking the same clothes example, if you have decided that you want to market to only one gender, then your target market will differ based on the 2 genders out there. Often the target audience for a marketing message is the same group identified as the target market. We're not saying this gap actually exists, I'm sure you could think of cars that fit this category, as the car market is an extremely developed and competitive market. For example, a yoga leggings brand may identify a target market of single women, age 24-34, who regularly frequent gyms, and have a demonstrated interest in yoga. Our ideal customer is a woman, age 30-60, who has the taste for a little sparkle in her wardrobe. First, identify 7 potential target markets. The target customer is very fashion forward and trend conscious, residing in an urban area. This process of evaluating and selecting market segments is known as market … An audience is a segment within that market. Granted, your product could appeal to a variety of customers and we don’t dispute that. For example, back in the 1980s, Atari marketed its gaming console to kids. For example, the target market for an online bookkeeping tool might include businesses with over $500K in annual revenue. 50% of customers: Ages 24 - 35. The company's target market is people who don't have access to major medical insurance. 1. Another example of targeting through demographics is Liz Claiborne Apparel Company. Best example is clothes which are different based on the age of the individual. Focusing on a target market makes it easier to develop products people want Renjjith Krishnan 10. Who is the Target Market ? 11. If you try to sell products to everybody, you can waste money on advertising to people who aren't interested. Psychographic Segmentation . Examples of Target Markets. Target market analysis examples. Photostock 12. When the segmentation is by Demography, there are 9 types of target market possible. The target market is composed of men and women, 18-40 years of age, with mid-range incomes. The Definition and Examples of "Target Market". Consider as an example a budget-friendly laptop that’s perfect for students and teens. You shouldn’t think of your target market as set in stone. The average customer spend is also included, to reconcile the total target market back to the served available market (SAM) in monetary terms. For example, as you can see in the gap below, we've identified in a possible opportunity in the market for low-priced family cars. Most people chose this as the best definition of target-market: The definition of a targe... See the dictionary meaning, pronunciation, and sentence examples. Andy Newson 14. Make sure it still accurately describes the people you most want to reach on social media. For example, you could stand in a high-traffic area at a trade show and ask attendees to answer a few short questions. We will see the target market examples shown by commercials and social media posts. She prides herself on her accessories, especially when they are noticed by others. 1. One example of a target market analysis starts with data on the competition. For example, a target market for a real estate developer selling luxury vacation homes near Walt Disney World would include professional married couples approximately 30 to 45 years old with young children, and with incomes of more than $100,000. Target market example.