Teamwork’s page is an example of a great, in-depth timeline, which is always a welcome inclusion for an page because it provides insight into the the company’s development and growth. Just fill in the blanks and you'll have a professional-looking page in minutes. While most of the typical information you’d find on an About Us page is actually on other pages on their site, their page has a lot of character and gets you interested in the brand with a simple anecdote about their inception and some bold colors and designs. Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX.]. An important piece that Trackvia includes is their award from Outside Magazine for ‘Best Places to Work’. A great About Us page can help tell your brand story, establish customer loyalty, and turn your bland ecommerce store into an well-loved brand icon. Website.com began in 2005. That's where your About Us page comes in. Aside from a fun video, the page has Jeff, its founder, tell the story of how he struggled to answer a difficult question about design, which eventually led him to creating this company. Eventbrite is a great example of a page with an inspiring mission statement coupled with three simple call to action buttons at the bottom. div.gamesgen #game_filters button {width: 100%;} Another great feature of their site which ties into the About Us page is that there is a large call to action at the footer of the page. overflow: hidden; The themes common to Scopely’s page are creativity and fun, which is what would it should be for a video game company. But what we like best is that the CTA buttons are very clear and show up twice—once at the top and again at the very bottom. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. With simple, defined sections—all customer focused—they also have a very clear CTA at the end to get started with them as well. The first thing that stands out on Hubspot’s page is their slick, responsive design. Below is a quick summary of the 5-part strategy to creating a great About Us page, or you can watch this quick two-minute video for some great insight into each tip: Ghukra is a leather bag and accessory company, and their About Us page goes above and beyond. They don't really care about us All I want to say is that They don't really care about us Some things in life they just don't want to see But if Martin Luther was livin' He wouldn't let this be Skin head, dead head Everybody gone bad Situation, segregation Everybody allegation In the suite, on the news Everybody dog food Kick me, strike me With fun photos of their staff and some candid quotes about what it is like to work at Rent the Runway, this adds a lot of trust and makes them feel more like people. Don't have your own ecommerce store yet? There are also some links to other pages, like their Careers page, which has a great video and call to action. Tak a co my? With Volusion, your About Us page is already built into your store template - just fill in the blanks! Here’s the thing about copy, it’s only good if someone reads it. This is a neatly designed page that hits on all of the marks. – Rose About Us Text Examples are all over the Internet (thank you Google), but few go into why it’s a good design beyond just the copy. width: 1px; To start with, let’s look at Wrightwood’s About Us page: a simple, text-centric approach to telling their story. Clicking through you will find a clean design that is rich in quality, not quantity. -moz-transition-property: height, width; All of it is addressed to you, the reader. We like MailChimp’s page because of its simplicity. The people. Writing your "About Us" page on your website can be fun and enjoyable. Anton & Irene is a design agency based in Manhattan. Seriously though, it works perfectly. Choose a free template and get started with a 14-day free trial. Who knew reusable Ziploc bags could sound so inspiring? A marketing degree may just help your online store…, Find the right amount of emails you should be sending.…. They have a very inspirational video that outlines their mission, but the best part is the section of customer success stories that display credibility first hand. Designed from the ground up to meet the needs of small business owners, Volusion's all-in-one ecommerce platform lets you build a beautiful, fully-customizable website with no coding knowledge required. We hope you enjoy our products as much as we enjoy offering them to you. “On a recent test run of all three services, Text Free was the fastest, most reliable and easiest to use." Download our free guide to learn how to measure SEO ROI through content marketing, 45 Cold Email Subject Lines With Proven Open Rates, Content Manager Job Description Tips for Finding Great Candidates, 22 Animated Infographics to Move Your Audience. This great design builds credibility for a design firm. For many of us, being apart from our phones is almost enough to cause a panic attack. Ask them in the comments! It’s easy to start writing before you have a clear … Bold, red colors, simple messages, and finally some amazing looking photos all combine to make a great looking page. About us Global presence, local impact With reporters on the ground in all 50 states in the U.S. and more than 100 countries, you can count on us to keep your audience up to date on local issues of interest, or broaden the scope of your coverage with stories from around the world. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. div.gamesgen .isotope .isotope-item { Just fill in the brackets with your company's information and you'll have a professional About Us page written in minutes. Their value prop is also insanely customer focused. By breaking up the sections in a nav bar, users can easily click through to learn about what they want. Do you have any questions about writing an About Us page? After that, we encourage you to read the rest of the article. November 16, 2018. About text+. If you have any questions or comments, please don't hesitate to contact us. div.gamesgen .isotope { Their video is probably the most impressive use of storytelling: it details their values as a company. d. Words treated as data by a computer. Zendesk features great storytelling, “Zendesk was started in a Copenhagen loft by three friends who used an old kitchen door as a desk...” They also have a fun, beautifully-done video emulating a customer service interaction powered by their software. And for some industries it is harder than others. One of the best aspects of Infusionsoft’s page is the first line you see: “We Help Small Businesses Succeed”. } Intercom has created fun cartoon characters to supplement their page. } Full Sail uses video to address how their courses empower students to be creative. However, creating an “About Us” page that accurately describes your company can be easier said than done. }. The best part is – the service is completely free." What about us? } This might be the most distinctive website we’ve come across. Plus, it builds brand trust and loyalty, as well as sets you apart from your competition. … These statistics considered – are you paying enough attention to your About Us page? This rock and roll shop opens their About Us page with the bold statement, "Different. They do a great job conveying this through pictures and colorful graphics. About us. div.gamesgen #game_filters button:hover,div.gamesgen #game_filters button:active, div.gamesgen #game_filters button.active, button#clearall:hover, button#shuffle:hover, div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button:hover, div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button.active {color: #fff; background: #ed1d24; border: 1px solid #ed1d24;} Uber would be nothing without their team of drivers, and they correctly highlight that fact. We embrace a scrappy, get-it-done attitude where everyone has a meaningful part in the success of the team. The New York Times "I have been using Text Free for nearly a decade. } This page is broken into sections, and puts their team first. We have taken a look at 50 different pages that excel. A photograph of the six founders helps to paint a picture of the company’s humble beginnings. Each section utilizes a lot of white space and friendly cartoon drawings to support each point on the page—allowing their value to shine through. Their page also features inspiring videos telling the story of Saleforce and has customer success stories. It showcases the background of your company, and takes your customer on the journey that has led to your business. This establishes a fun, playful tone which makes for an enjoyable user experience. This can be difficult if you bill yourselves as a team of remote workers. div.gamesgen .box {} It has saved me so much money and headache." Since 1975, TravelStore has been committed to bringing our clients the best in value and quality travel arrangements. The other subsections hit on all the marks as well with strong imagery and simple messages. div.gamesgen .box ul, div.gamesgen .box ol {font-size: 1.3em; line-height: 1.2; margin-top: 5px;} Trust and respect are things that have to be earned. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Unbounce’s page is very indicative of a main feature that any landing page should have, which is a clear message. This colorful page from Yummly is short and sweet but still works. div.gamesgen .box li {margin: 3px auto;} They also have a solid section displaying their 20,000+ customers. Clear Value Proposition – Providing a simple, clear value proposition is the easiest way to get a user’s attention. div.gamesgen .isotope, div.gamesgen div.infoicon_tags {border-top: 2px solid #efefef; border-bottom: 2px solid #efefef; display: block; margin-bottom: 10px; padding: 0 0 5px;} Build Trust Through Photos – Showing photos of the founders or team members helps convey that the company is full of real, relatable people that you can trust with your business. Combine that with a killer design and it makes for a great site. Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy, to populate your About Us page in your Volusion store. -webkit-transition-duration: 0.8s; Why… Then, after reading about the values and “meeting” their staff, there is a clear CTA to sign up. The best part of Rent the Runway’s page is their “Us” section. When [store founder] first started out, his/her passion for [passion of founder, ie: helping other parents be more eco-friendly, providing the best equipment for his fellow musicians] drove him to [action, ie: do intense research, quit her day job], and gave him the impetus to turn hard work and inspiration into to a booming online store. Their fun corporate photos take the spotlight and their value prop is made super clear right off the bat. It simply outlines a pain point that most, if not all, of their customers can relate to. Name, [title, ie: CEO, Founder, etc.]. The opening line from Greatist is probably the greatest example of this (sorry, we had to do that.) Beginning with a mission statement that clearly puts the customer first, they continue with a great minimalist design that doesn’t distract from their task at hand—which is to sell you on their razors. Inspired by the great examples on this list, we recently reworked our own About Us page. This works seamlessly as a mobile feature as well. But, you should at least be aware of what makes a page successful and why. Conveyed in the form of a letter to customers, it uses formatting and font sizes strategically to create variety with text instead of relying on other media types. div.gamesgen #game_filters button {color: #fff; background: #000; padding: 8px 10px; margin: 5px; width: calc(50% - 10px); border: 1px solid #000;} Crisis Text Line trains volunteers to support people in crisis. Our research combines two flourishing areas— The History of the Book and Digital Humanities —to form the first integrated research hub of its kind. Brian Dean is a master storyteller when it comes to his SEO content, and his page proves no different. The original words of something written or printed, as opposed to a paraphrase, translation, revision, or condensation. This is a great, concise page. Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn't naturally excel are warmth and personability. We offer unparalleled choice, savings and reliability to consumers globally for a better phone experience. The About Us page of Lunchskins is written in a conversational tone, and opens with soothing, natural imagery and appeals to our feelings of being a part of something larger and doing our part to take care of it. Displaying your company values on your page like Cornett is an easy way to let your potential customers see what is "under the hood" of your company. It conveys the feeling that while they are great at their job, they are also just like you and me. By the end you feel intimately tied to Jeff and Ugmonk’s goals and ideals. The conversational tone, the two call to action buttons for email signup, and some friendly photos all make this a great About Us page. As a design firm, you would expect them to have great video and web design, and they hit it out of the park with each. It’s extremely difficult to create a page that hits all of these marks. Our Story. Then, they break down what they do and their value to you in two quick sentences. If there's a business that knows how to speak their customers' language, it's Centaur Guitar. margin: -1px; A co A co my? Likewise, a professional design only creates a successful About Us page, if it showcases good content. Their page also features the company’s core values, which again tell a story about a company that is based on teamwork. Just fill in the blanks on the form and get a custom About Us page that you can copy-and-paste directly onto your own website. border: 0; What about all the plans that ended in disaster? In 5 sentences, it has a mission statement, explains their value, tells a story, gives credibility through users, and ends with a call-to-action to sign up. We’re a group of women who first and foremost love the Lord and want to honor Him with our lives and talents. The ‘About Us’ text isn’t an advertisement, but it should present your company in a positive light, highlighting unique services and products and inspiring trust. From recounting the founders' days playing midnight rock shows, to calling out their guitar megastore competitors, the content on and tone of this page is down-to-earth, no frills and no-nonsense, just like their business. Their statement “Bringing the world together through live experiences”, is inspiring enough that they can then invite the user to ‘host’ an event, ‘discover’ an event to attend or ‘join’ their team. If you want an example of a stunning timeline for an About Us page, look no further. It explains why About Us pages are extra important for ecommerce sites, gives you some tips on how to build the perfect About Us page that your customers will love, and shows some great example About Us pages to help inspire you. A bootstrapped, distributed product company Their About page has some large pictures and a great customer-focused value prop. text (tĕkst) n. 1. a. e. A text message. In this post, we'll give you three different ways to create a professional about us page for your online store, blog, or other website - use our about us page generator, use the fill-in-the-blank about us template below, or create your own custom page using the about us examples within this article. Stripe’s page has a very unique way of featuring their staff. div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button {color: #000; background: #fff;} What about love? Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. This page features a great header image of the team leaders doing their best impression of Wufoo gang-signs. Text 741741 from anywhere in the US to text with a trained Crisis Counselor. An About Us page can be one of the most important pages on your website but it is one of the most overlooked elements on your website normally. Odoo has a great, responsive design that also looks sleek and polished. Thank you for helping us improve our blog! Overall, Harry’s website is beautifully designed. Each team member has a bio written in the first person, which is a unique touch that adds a personal connection. } For a company that is designed to make your life easier, their page smartly has a whole section of real customer testimonial videos that really tell the story of how your life will change if you use Alfred. This helps entice prospective employees while also putting a face to the company and making it more relatable. A photograph engages visitors to an about us page in a way that text cannot. Another piece to note is that they include CTA buttons twice on the page while scrolling through. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories. overflow: visible; What about all the broken happy ever afters? Although Wufoo was acquired by SurveyMonkey in 2011, they have still maintained their identity. Each have features you can learn and modify for your own site. position: static; Every team member photo “looks” at where you are clicking! And if you need help on your own page, feel free to check out our content creation services. position: absolute; -webkit-transition-property: -webkit-transform, opacity; “Unbounce Empowers You to Create Better Marketing Experiences.” This is a great, simple, customer-focused value proposition. Overall, Blue Apron’s website has a great user experience. What about trust? They have some simple sections explaining their mission statement and story. Cloudera has a simple design with clearly defined sections that hit on several marks. Tell a Great Story – Telling a great story with words, video production, or even a timeline helps evoke an emotional response in the customer, which is proven to increase their intent to buy. This page features a nice video that breaks down their business application in a playful way. They definitely stand by their motto of thinking outside the box in the creative way they display their team. div.gamesgen .box img.infoicon {margin: 5px 0 0 0;} Simple, yet powerful sentences outline their visions, and values. -moz-transition-duration: 0.8s; We are billions of beautiful hearts. Canary uses a great, crisp video loop as the first thing you see on the page. -webkit-transition-property: height, width; The page is also responsive, so the images don’t break when resizing, which is hard to pull off with illustrations, but Dropbox does so beautifully. The page is a space for you to get creative, personal, and basically initiate a personal introduction with your customers. Chris Galis is a Search Marketing Specialist at Volusion. This page hits on all levels. Their page is no different. What about us? And we decided that what better way for us to sort out this beautiful and messy thing called motherhood but to process it together in text messages? He supports the marketing team through SEO initiatives, outreach, and creative content. text+ is a leading mobile communications service that lets anyone text, talk and share for free or cheaply. MailChimp paints a picture of their company right out of the gate with a full-width image of smiling, friendly-looking employees. And you sold us down the river too far. So let's get started! transition-property: height, width; user) directly. .sr-only-focusable:focus { This call to action is the next logical step for the customer if you are trying to convert them from your page. Uber has a simple story which it cleverly ties into the product with the title “Our Trip History.” They also list their “partners” first (partners are the Uber drivers), then their app team. They also add some nice pieces of credibility by listing their multiple awards such as Bossie Awards in 2012, 2013 and 2015 for best open source solution. A scrolling set of bubbles displays headshots of their team members that you can then click to learn a bit more about. Outbrain neatly breaks up their page into five sections, which together form a cohesive picture about their company. Box has a very well-equipped page with some unique features. Along with their mission statement and a full high-res photos, Hungry Root also supports their beliefs with a simple, yet powerful graphic backing it up. We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website. With the first line on their page, "We help our customers discover new trails to success using the #1 CRM platform," they clearly display their value to the customer. About Us pages can highlight why you created your business, your commitment to sustainability, or you … Customers who view your About Us page will spend 22.5% more than those that don’t. They feature each of their employees, leadership, and give a little taste of the fun that they have in their company. Our About Us page used to be really dry and boring, but we just updated it yesterday with some new video we shot. margin: 0; Big text and a killer value proposition lead right into an eye-catching CTA. Given how much they do, your About Us page is just about the last page you'd want to leave blank. What about us? div.gamesgen .box {} We're excited to help you on your journey! c. Words, as of a libretto, that are set to music in a composition. Letting them in on your mantra can help establish trust. In the spirit of minimalism, the red color choice for the hamburger menu, hero text, the scroll bar and the ‘contact us’ icon let them be bold, yet unassuming and subtle at the same time… The color scheme is powerful, paired with the Sailec Bold typeface. Co všechny ty momenty, kdy jsi říkal, že máš odpovědi? This final piece of information leaves a good taste in your mouth about the business. Awareness comes from being top of mind. Nutshell’s page includes some key elements—most importantly the contact information displayed immediately above the fold. The coolest feature here is the section of animated gifs for each employee that gives a taste of the company’s humor and aesthetic. Use the About Us Page Generator or fill in the template below to have a professional-looking page in minutes. Jet features their entire, smiling company, fully clad in Jet purple. Use one of the three methods above to write a perfect summary of your brand's history, mission, and goals, and start turning browsers into loyal customers. Our favorite feature is the functional world clocks for each of their locations. If you want to put a personal touch on your page (which we highly recommend), check out the About Us examples below the template. transition-property: transform, opacity; “A company built around the user” is exactly the kind of copy you want to see, because it addresses the customer (i.e. As a b2b company, it is harder to get away with showing off the outdoors, but if you are a consumer-facing sunglasses company like Sunski, it is more than OK to embrace it. Lisa, you’re so right that telling a story is a critical part of the About Us page. Is there such a thing as an appropriate and inappropriate time and place to use our phones? In addition, we also put together an infographic that breaks down the science behind a great About Us page. Click here to jump to it. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry. What about us? Freshbooks’ page begins with their story. What about all the times you said you had the answers? Style points all around. Actually quite the opposite. Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. TextUs allows us to do this in a frictionless way. div.gamesgen #game_filters button:last-child {} height: auto; Text Technologies undertakes ambitious and innovative research in the long history of TEXT from the earliest period of human communication to the present day and on a global scale. Reading the copy, you’ll find a great example of being funny while still showing off the employee skill level. We've created a sample About Us template designed to work well for virtually any online store, blog, or website. it’s a mini-documentary that talks about who we are, how we came to open Urban Martial Arts, what we’re all about. transition-duration: 0.8s; Earn the awareness, respect, and trust of those who might buy”. Perhaps not quite as amazing or inspiring as the below examples, but we think we’re at least a bit closer to achieving the standard the below companies have. div.gamesgen .box {margin-bottom: 0; box-sizing: border-box; min-height: 250px;} It highlights the important pieces that a student most likely uses to compare school choices (outside of cost), such as the facilities or the culture. So what about us? clip: auto; SpaceX tells its story through its successes (and sometimes failures), but proving that everything is moving forward is an important point that their page helps illustrate for potential investors. -moz-transition-property: -moz-transform, opacity; The last portion talks about their charitable connection to the community in Atlanta, which is where the company is based.
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